Latest data reveals that only one third of people, in England within the past year, who were sent a bowel cancer screening test completed it. Nineteentwenty is proud to have worked with NHS England on such a significant spot, which as written by Amy Parkhill, art directed by Ed East and directed by Si&Ad through Academy Films. This ad highlights the NHS England encouraging people who are sent the bowel cancer screening test to complete it efficiently, as a poignant reminder that it could be a life-saving opportunity. In the spot, a middle aged man dances around his house holding a roll of toilet paper to the tune of I’ve got to be me By Sammy Davis Jr before heading into the bathroom to complete the bowel cancer test.

Client: NHS

Senior Marketing Manager: Ben King

Head of Marketing: Phil Bastable

Agency: M+C Saatchi

Producer: Ashley Williams

Creatives: Tom Kennedy & Amy Parkhill

Art Director: Ed East

Production Company: Academy Films

Dirctor: Si&Ad

Producer: Georgina Smith

Executive Producer: Medb Riordan

Post Production: Nineteentwenty

Grade: Kai Van Beers

VFX Supervisor: Ludo Fealy

Post Producer: Ross Culligan

You can view the Campaign article here