NHS England “Ribbon Dancer” highlighted as ‘Ad of The Day’

NHS England “Ribbon Dancer” highlighted as ‘Ad of The Day’

Latest data reveals that only one third of people, in England within the past year, who were sent a bowel cancer screening test completed it. Nineteentwenty is proud to have worked with NHS England on such a significant spot, which as written by Amy Parkhill, art directed by Ed East and directed by Si&Ad through Academy Films. This ad highlights the NHS England encouraging people who are sent the bowel cancer screening test to complete it efficiently, as a poignant reminder that it could be a life-saving opportunity. In the spot, a middle aged man dances around his house holding a roll of toilet paper to the tune of I’ve got to be me By Sammy Davis Jr before heading into the bathroom to complete the bowel cancer test.

Client: NHS

Senior Marketing Manager: Ben King

Head of Marketing: Phil Bastable

Agency: M+C Saatchi

Producer: Ashley Williams

Creatives: Tom Kennedy & Amy Parkhill

Art Director: Ed East

Production Company: Academy Films

Dirctor: Si&Ad

Producer: Georgina Smith

Executive Producer: Medb Riordan

Post Production: Nineteentwenty

Grade: Kai Van Beers

VFX Supervisor: Ludo Fealy

Post Producer: Ross Culligan

You can view the Campaign article here