Playstation – It Happens on PS5

adam&eve\TBWA

Felix Brady

Brand: Sony Interactive Entertainment

Title: It Happens on PS5

Client: Sony Interactive Entertainment
Senior Vice President, Business: Eric Lempel
Senior Vice President, Marketing: Mary Yee
Vice President, Global Brand Marketing: Isabelle Tomatis
Senior Director, Global Brand Marketing: Adam Grant
Group Manager, Global Brand Marketing: Jayne Murphy
Senior Manager, Global Brand Marketing: Dianne Segovia
Senior Manager, Global Brand Marketing: Mattia Maccario
Senior Manager, U.S. Brand Marketing: Gustavo Alvarado
Brand Specialist: Gopika Pradeep
Senior Manager, Creative Agency and Localisation: Renee Holt
Localisation Specialist: Matthew Vassell
Director, Brand Creative: Sugai Seigo
Senior Lead, Global Connections Strategy: Liam Hannan
Media Planner: Alexis Velasco
Media Planner: Thomas Carpino
Global Campaign Manager: Brian Dunn
Sony Interactive Entertainment, Manager: Codie Childs

Post Production: 1920

Creative Director/VFX Supervisor: Bill McNamara
Executive Producer: Ross Culligan

2D VFX Supervisor: Chrys Aldred, Jamie Stitson & Weronika Holak

2D VFX Artists: Alejandro Marzo, Amresh Kumar, Gijo George, Ian Copeland, Kai Davies, Klaudia Skalska, Loredana Gangemi, Lucas Warren, Matilda Craig, Rakhahari Ghosh, Stalin Balan, Taylor Hawker, Tony Wells, Vivek Tekale

3D VFX Supervisors: Chris King & Mike Farrar
3D VFX Artists: Agustin Schilling, Andreas Georgiou, Ashwin Mahajan, Charlie Wilson, David Rencsenyi, Girish G R, Joe Baker, Juan Francisco Saravi Migliore, Monika Lesiecka, Oscar Carambano, Richard Coley, Sean Penrose, Victor Vinyals, Will Davies
Colourist: Kai van Beers

VFX Producer: Heather Brown

VFX Co-Ordinator: Jacob Rochester

DMP Artists: Adam Leary, Aurelien Ronceray, David Fernández Girón, Emilis Baltrusaitis, Gerard Dunleavy, Jordan Haynes, Winnie Choudhary

Agency: adam&eve\TBWA

Creative:

Chief Creative Officer: Ant Nelson
Chief Creative Officer: Mike Sutherland
Executive Creative Director: Mark Shanley
Creative Director: Jane Barker
Social Creative: Molly Johnstone

Production:
Head of Production: Nick Godden
Integrated Producer: Olly Ravaux
Production Assistant: Merle Aylott

Planning:
Planning Director: David Mortimer
Chief Executive Officer: Miranda Hipwell

Account Management:
Managing Partner: Fay Taylor
Business Director: Nick Wilkie
Account Director: Sophie Eyre
Account Manager: Tatty Milliken
Project Management: Linda MacFarlane & Jade Rossouw
Legal: Candice Macleod
Business Affairs: Dolores King

Design:

Head of Design: Scott Silvey
Designer: Roberto Celentano
Designer: Aaron Moss
Designer: Aaron Janagal

Production Company: Stink Films
Director: Felix Brady
Producer: Ash Lockmun
Executive Producer: Blake Powell

Director of Photography: Anna Smoronova

Production Designer: Chloe Brady
1st Assistant Director: Ty Hack

Service Company: Radioaktive
Executive Producer RAF: Kate Galytska
Producer RAF: Lorenzo Haman
Production Manager RAF: Paweł Młynarczyk
Production Coordinator: Iza Sandomierska

Production Coordinator: Gosia Kowalewska
Production Assistant: Andrew Shpak
Talent Coordinator: Anna Pastuszak

Editing Company: Cabin
Editor: Fouad Gabor
Producer: Clel Allen

Audio Post Production: 750mph
Producer: Sound Engineer: Sam Ashwell
Sound Design: Jake Ashwell, Olivia Ray & Rachel Saxon