Sainsbury's 'The Big Night'

‘Tis the season for Christmas adverts and we were super proud to be a part of Sainsbury’s ‘The Big Night’. Working again with Michael Gracey to bring a heartwarming story to life was an absolute treat. Set to the ’90s New Radicals classic, a group of endearing children perform at an assembly in front of their parents – a classic scene in many people’s childhoods. Our very own VFX Supervisor Ludovic Fealy headed the project, ‘Adding in the CGI tree and other knickknacks took a lot of time and patience but the end product made it all worth it – really glad to see the ad get its deserved recognition’. The two minute ad gave birth to the now trending #pluglife – a two second scene of a boy dressed as a plug flinging himself onto a socket. It has been talked about in The Mirror, The Sun, and The Daily Mail.

Check out the full ad here.

Sainsbury’s ‘The Big Night’

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